Imagine stepping into a space, small but well-appointed, where understated elegance and the poetry of apothecary jars meet the magic of an Edgar Allen Poe tale. Hard to visualize? Yes, we know. That’s why you’ll just need to go and see Aegon + Aegon for yourselves.
Aegon + Aegon boutique is one of the most unusual addresses in the entire city; it’s rare in these parts to find such experiential shopping where every detail is carefully orchestrated by an intentional and discerning hand. Passing the threshold is to be transported; the chaos of its Place du Tunnel location is replaced in an instant by visual and olfactory precision. Décor includes sparsely placed bones and paint-dipped drift wood, one of many juxtapositions of a collision between science and nature.
There’s a melancholy, a sophistication and a sort of dark romanticism here that is enthralling: Aegon + Aegon is the sort of place you’ll wish you could take a blankets off the shelf, light a few of the spectacularly scented candles, cuddle up on a leather sofa and read a poetry anthology while earthy herbal tea steeps in a pot beside you.
What will you find there? A collection of objects ranging from beautiful and affordable jewelry (intricate necklaces are around 150chf), candles and decorative bowls, linen bath towels, select pieces from Japanese brand Comme des Garçons, and a very tempting offer of all natural bath products – all the likes of which you’re unlikely to find anywhere else in town or in Suisse Romande. Aegon + Aegon also has bottled the enchanting fragrance that greets you as you enter the store.
This is the sort of place that merits a visit every few months just to see what new products they’ve introduced and to soak up a little inspiration on your way…
Aegon + Aegon
8 Place du Tunnel
021 312 79 12
Closed Sunday + Monday